
Seth Godin “This is Marketing” – book review
Seth Godin has written many books on marketing, and recently I’ve decided to read at least one of them. This is Marketing is his most recent title. It’s very readable, and I devoured it in one afternoon. It’s not really intended as an introduction to the subject, despite its encouraging title. However, for those who have had some experience of marketing, this is a very … Continue reading Seth Godin “This is Marketing” – book review